Data Protection

Privacy policy and consent to the use of data at By agreeing to the following data protection declaration, you consent to the collection, processing and use of your personal data by Lophura, Holzgasse 6, 8001 Zurich (hereinafter referred to as Lophural) in compliance with the data protection laws and the following provisions.

1. Responsible body

Lophura is responsible for the collection, processing and use of your personal data within the meaning of the Data Protection Act. If you wish to object to the collection, processing or use of your data by Lophura in whole or in part in accordance with these data protection provisions, you can send your objection by e-mail or letter.

2. Personal Data

Personal data is information about the factual or personal circumstances of a specific or identifiable natural person. For example, your name, telephone number, address, as well as all inventory data that you provide to Lophura when registering and creating your customer account.

2.1 Customer account
For each customer who registers, we will set up a password-protected customer account with direct access to the customer's personal data stored by us: completed, open and recently shipped orders, managing their address details and the newsletter. You undertake to treat the personal access data confidentially and not to make them accessible to unauthorised third parties. We assume no liability for misused passwords, unless we are responsible for the misuse. With the function "stay logged in" you can use the functions of our services without having to log in again each time. We recommend that you do not use this function if the computer is used by several users. This function is only available if you do not use a setting in your browser that automatically deletes stored cookies after each session.

2.2 Collection, processing and use

Data protection is very important to us. Therefore we strictly adhere to the legal regulations. We collect, store and process data from you that is necessary for the purchase process, including any subsequent warranties, for our services, technical administration and our own marketing purposes. We only transmit or pass on your data to our partners if this is necessary for the purpose of contract processing or billing or if you have given your prior consent. For example, we transmit your delivery address to our carriers. We give only absolutely necessary parts of your data to our partners, so that they can fulfill your order. In addition, the data passed on to our partners may only be used to fulfil their tasks. Any other use of the information is not permitted and does not take place with any of the service providers entrusted by us. For your order on in our webshop we need your correct first and last name, your address, as well as your payment data. We also need your e-mail address so that we can communicate with you, for order processing and as identification for the login in your customer account. Your data will be deleted if there are no legal obligations to retain it and if you have asserted a claim for deletion, if the data is no longer required to fulfil the purpose for which it was stored or if its storage is inadmissible for other legal reasons. Use of your data for advertising purposes In addition to the use of your data for checkout purposes on our website, we also use your data to communicate with you about your orders, certain products or marketing campaigns and to recommend products or services to you that may be of interest to you.

3. Ccookies

You are not required to accept cookies in order to visit our website. However, we would like to point out that the use of the shopping cart function and the ordering of products is only possible if you allow us to set cookies. What are cookies? Cookies are small files which are stored on your data carrier and which store certain settings and data for exchange with our system via your browser. There are basically two different types of cookies: session cookies, which are deleted as soon as you close your browser, and temporary/permanent cookies, which are stored on your data carrier for a longer period of time or indefinitely. The storage of cookies helps us to design our offer and our web pages to suit your needs and at the same time makes it easier for you to use them, e.g. by saving your entries in such a way that you do not have to repeat them all the time. Which cookies does Lophura use? Almost all cookies that we use are automatically deleted from your hard drive at the end of the browser session. We use the session cookies, for example, to be able to offer you the shopping cart function over several pages. We also use cookies that remain on your hard drive. When you visit our websites again, it is then automatically recognized that you are a returning user and which inputs and settings you prefer. They serve exclusively to make our offer more user-friendly, more effective and safer. These temporary or permanent cookies (lifetime 1 month to 10 years) delete themselves after the given time. What data is stored in the cookies? No personal data is stored in the cookies we use and can therefore not be assigned to a specific person. Cookies only provide us with pseudonymised information about which pages of our shop have been visited, which products have been viewed, etc. With these data we can optimize our online offer and our advertising.

4. Third party cookies
We work together with advertising partners who help us to make our online offer and our websites more interesting for you. These cookies are also stored on your hard drive. These are temporary/permanent cookies that are automatically deleted after the specified time. These cookies also do not contain any personal data. Some of these cookies collect information beyond the web pages about which pages you have visited before or which products you have been interested in, for example, in order to be able to show you the advertisement that best suits your interests. These pseudonymous data are also not combined with your personal data.

5. Re-Targeting
We use re-targeting technologies, which we use to make the online offer more interesting for you. This technology, which we use, enables us to address Internet users who are already interested in our online shop and our offers on the websites of our partners using cookie technology and the analysis of previous surfing behavior with advertising. This is done entirely under a pseudonym, no personal data is stored and no usage profiles are merged with your personal data. You can prevent the storage of cookies. You can set your browser so that cookies are only stored if you expressly agree to this. You can also only accept our cookies and block our partners by selecting "Block third-party cookies" in your browser settings. Please inform yourself on the manufacturer side of your browser provider how you can make the settings in your browser. If you share an Internet-enabled device with other people, we recommend that you always log off completely after you have finished.


In our server log files, usage data is transmitted and stored by the respective Internet browser each time our web pages are accessed. The following data is stored: Date and time of access, name of the page accessed, IP address, referrer URL (URL from which you came to the website), the amount of data transferred, as well as product and version information of the browser used. Your IP address will be deleted or made anonymous so that we cannot assign you to a specific person. We evaluate these log file data records in anonymized form in order to constantly optimize our web pages and our offer and to make them more user-friendly, to find and issue errors and to control server capacities.

7. Google Analytics
Google Analytics is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information collected by the cookie about your use of our website (including your IP address) will generally be transmitted to and stored by Google on servers in the United States. We would like to point out that on our websites Google Analytics has been extended by the code "gat._anonymizeIp();" in order to guarantee an anonymous recording of IP addresses. If IP anonymisation is activated on our websites, your IP address will be shortened by Google in advance within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to and truncated by Google on servers in the United States. Google also complies with the data protection provisions of the US Safe Harbor Agreement and is registered with the US Department of Commerce's Safe Harbor program. Google will use this information to evaluate your use of our websites, compile reports on website activity for us and provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. A transfer of this data by Google to third parties only takes place due to legal regulations or in the context of order data processing. Under no circumstances will Google combine your data with other data collected by Google. By using this website, you consent to the processing of data about you by Google and the manner of data processing and purpose set out above. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website. In addition, you can prevent Google from collecting the data generated by the cookie and related to your use of these websites (including your IP address) as well as Google from processing this data by downloading and installing the browser plug-in available under the following (link). Further information on Google Analytics and data protection can be found at

8. Double click by Google

Doubleclick by Google is a service provided by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA ("Google"). Doubleclick by Google uses cookies to show you advertisements that are relevant to you. A pseudonymous identification number (ID) is assigned to your browser to check which ads were displayed in your browser and which ads were viewed. The cookies do not contain any personal information. The use of Facebook I-like buttons on Double Click cookies only allows Google and its partner websites to serve ads based on previous visits to our or other websites on the Internet. The information generated by the cookies is transferred by Google to a server in the USA for evaluation and stored there. Google complies with the data protection provisions of the "US Safe Harbor" agreement and is registered with the "Safe Harbor" program of the US Department of Commerce. Google will only transfer the data to third parties on the basis of legal regulations or within the scope of order data processing. Under no circumstances will Google combine your data with other data collected by Google. By using our website, you consent to the processing of data about you by Google and to the processing of personal data by Google.

9. Social plug-ins
Our website uses social plug-ins ("plug-ins") from various social networks. With the help of these plug-ins you can, for example, share content or recommend products. Your browser establishes a direct connection with the servers of the respective social network as soon as you call up a website of our Internet presence. The content of the plug-in is transmitted directly from the social network to your browser, which then integrates it into the website. You can block the plug-ins on your browser. Please read the manufacturer's page of your browser. Through the integration of the plug-ins, the social network receives the information that you have called the corresponding page of our website. If you are logged in to the social network, it can assign the visit to your account. If you interact with the plug-ins, e.g. use the Facebook "Like" button or make a comment, the corresponding information is transmitted directly from your browser to the social network and stored there. The purpose and scope of the data collection and the further processing and use of the data by social networks as well as your rights in this respect and setting options for the protection of your privacy can be found in the data protection information of the respective networks or websites. If you do not want social networks to collect data about you via our website, you must log out of these networks before visiting our website. Even if you are not registered with the social networks, websites with active social plug-ins can send data to the networks. An active plug-in sets a cookie with an identifier each time you access the website. Since your browser sends this cookie every time you connect to a network server without being asked, the network could in principle create a profile of which web pages the user belonging to the identifier has visited. And it would then also be possible to assign this identifier to a person again later - for example when logging on to the social network later. We use the following plug-ins on our websites: Instagram.

10. Instagram
The Instagram plug-in we use that is operated by Instagram, LLC Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). The link to Instagram's privacy statement can be found here:

11. Secure data transmission
Your personal data will be transmitted securely by us through encryption. This applies to your order and also to the customer login. We use the coding system SSL (Secure Socket Layer). Nevertheless, nobody can guarantee absolute protection. However, we secure our websites and other systems against loss, destruction, access, alteration or distribution of your data by unauthorised persons through technical and organisational measures.

12. Information rights of the person concerned
As a customer, you have the right to free information about your stored data, as well as a right to correction, blocking or deletion of data. Please address your inquiry by e-mail or by post.